Creative Strategist

Lila Abramson

Creative Strategist — Brand & Growth

Performance Creative Brand Strategy Cultural Strategy Creative Systems Creator Marketing Performance Creative Brand Strategy Cultural Strategy Creative Systems Creator Marketing Performance Creative Brand Strategy Cultural Strategy Creative Systems Creator Marketing Performance Creative Brand Strategy Cultural Strategy Creative Systems Creator Marketing
# Project Type Year
001
DoorDash Dasher Evergreen Growth
Brand Strategy · Performance Creative · OTT · Social · Radio
Campaign →
2024–25
002
DoorDash Spanish-Speaking Dasher
Cultural Strategy · Creator Marketing · TikTok · Instagram
Campaign →
2023
Lila Abramson

Lila
Abramson

Creative Strategist — Brand & Growth · Brooklyn, NY

I'm a Brooklyn-based brand and creative strategist who's spent the last decade helping grow brands like DoorDash, Bumble, and Headspace.

My work sits at the intersection of storytelling and performance, building creative systems that drive measurable business impact while still feeling emotionally resonant, culturally grounded, and human. Across social, influencer marketing, and growth creative, I've consistently been drawn to the same challenge: how to create brands people genuinely connect with.

The projects in this portfolio reflect the kind of work I'm most energized by: audience-first creative rooted in trust, emotional insight, and operational rigor.

Outside of work, I'm usually practicing yoga, plotting my next road trip side quest in my 2012 Prius, or reading with my cat Lucy nearby.